CANBERRA—The Federal Government will use Baz Luhrmann's film Australia to promote the nation to the rest of the world.
The film starring Nicole Kidman and Hugh Jackman is due for release on November 13.
Kidman plays an English aristocrat in the 1930s, who comes to northern Australia to sell a cattle property the size of Belgium.
She becomes caught in the bombing of Darwin during World War II with a drover played by Jackman.
Tourism Minister Martin Ferguson today revealed Tourism Australia was developing a marketing campaign to capitalise on the movie's anticipated global success.
The campaign will include fact sheets, imagery, movie maps, and location guides.
"This movie will potentially be seen by tens of millions of people, and it will bring to life little-known aspects of Australia's extraordinary natural environment, history, and indigenous culture," Mr Ferguson said.
Australia is expected to be released in 70 countries.
"Key markets for the release are aligned to those markets from which Australia generates most visitors, including the United States, Australia and New Zealand, Japan, the United Kingdom, South Korea, France and Italy," Mr Ferguson said.
"The movie has the capacity to redefine the way Australians and the rest of the world see Australia as a destination, and it is up to all of us to capture that potential for the Australian tourism industry."