Much of what became known as the '60s Revolution took place—or began—in San Francisco. The same was true for poster art, an art form developed for the posters that advertised the concerts prevalent in that day.
To commemorate the 40th Anniversary of the Summer of Love, 12 noteworthy poster artists created 24 different posters. A familiar style of poster art announced the appropriately titled "Gathering of the Tribes" held Saturday September 2 at Speedway Meadows in Golden Gate Park.
Bright hues, neons, and fluorescence were used in the creation of poster art. Evocative, dream-like images dominated and the prevalent form of lettering was done by hand in rounded shapes that fit together like a puzzle. Moving away from traditional art forms, artists used the music and mood of the '60s for inspiration to popularize the new poster art. The era brought about the term "psychedelic"—coined from the visions that accompanied experimental mind-altering substances. Wild images and electric colors found in both fashion and art fit the term, and the time.
This new style was combined with a new style of lighting used at concerts, where a kaleidoscope of colors pulsated to the beat of the music. Elements of the poster designs came to life only when viewed under black light, part of the unique lighting.
Posters and rock concerts went hand in hand. The epicenter of poster art was formed around a stable of artists at Chet Helms Family Dog. Family Dog and Bill Graham were the front-runners of this new style of musical event, promoting concerts at the Avalon Ballroom and Fillmore West in San Francisco. A new poster commemorated each concert. Over the years these posters grew in value, and are today considered prized collectibles.
Victor Moscosco, Wes Wilson, Stanley Mouse, Alton Kelly, Pat Ryan, John Thompson, John Van Hammersveld, and the late Rick Griffin were among the artists who pioneered poster art. These artists continue to use this style in their work today.
The Love Pageant Rally was the first outdoor concert in Golden Gate Park in October 1966. Following that came the Human Be-In in January 1967, prelude to Monterey Pop and the beginning of the Summer of Love.
Poster art was put to maximum use at the Summer of Love concert by the poster artists of the age. Peter Max created the official poster announcing the concert and the decorative backdrop for the stage. The colorful curtains were examples of the '60s art style. Artisans' tents were erected at the concert to showcase the poster art. Vintage posters along with current works of the poster artists were on display. A number of the original artists represented their work, including Ryan, Thompson, and Mouse.
Artist and MC Ann Cohen, widow of Oracle publisher Allen Cohen, held a "Paint In" where all were welcome to try their hand at creating art themselves. Supplies were provided free of charge and tips from a few of the renowned poster artists were available in the art corner near the entrance to the 40th celebration in the Park.
Debra Amundson lives and writes in California. Contact her at deb.amundson@yahoo.com
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