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Britain's Tesco Launches Half-Billion Dollar Supermarket Price War

Reuters
Jun 15, 2007

A Tesco's supermarket logo adorns the front of one of it's 24-hr super stores in Northwich, England. (Christopher Furlong/Getty Images)
A Tesco's supermarket logo adorns the front of one of it's 24-hr super stores in Northwich, England. (Christopher Furlong/Getty Images)


LONDON—Britain's largest retailer Tesco relaunched a price war on Friday, ending a months-long detente that saw supermarket chains focusing their advertising campaigns on higher priced organic and natural foods.

Tesco, where a third of Britons buy their groceries, said it would make 270 million pounds' ($532 million) worth of price cuts starting next week. It said it was its biggest-ever price-cut campaign.



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