FRANKFURT, GERMANY, AUGUST 9: In 1995, Ward Churchill, a pioneering Portland, Oregon-based software engineer, had an epiphany and found a name for it. He had used the web to build a productive community of fellow techies to come up with new ideas through a unique cooperative way of working in which each contributor could edit, revise and upgrade the work of his or her peers,
They were encouraged not just to review, or comment or criticize the on-line contributions of others but also to actively change them. He had a hunch, perhaps even a faith, that if people worked together collaboratively, they could create a product that was better than the sum of its inputs. He helped create software with a simple formatting language that anyone can learn and use to edit a page with a web browser.
He had been trying to come up with a distinctive name for this bottom-up democratic methodology in an industry where the unconventional and idiosyncratic often stuck. Off the beaten track names like Yahoo or Linux or even Google are now household words. Ward found what he was looking for when he visited Hawaii and was told he could get where he wanted to go on a Wiki-Wiki bus.
Wiki! How cool.
Wiki it was.
Wiki may sound wacky, but it works.
A Brainstorm Becomes a Brand
In just ten years, that name has evolved into a phenomenon, spawning a worldwide community that has created a brand potentially worth hundreds of millions of dollars, an impressive not-for-profit on-line citizen's global encyclopedia available in scores of languages, a website now in the top fifty that gets more traffic than USA Today and The New York Times put together, and with a wide range of spin-off offshoots "in development" at the grassroots.
And it all happened through the efforts of volunteers without a bureaucratic top-down organization, staff structure or marketing budget. Together, they have created an international movement led by an international non-profit foundation, The WikiMedia Foundation, to manage the infrastructure, run the servers, and pay the hosting and broadband bills, which run about $200,000 a quarter.
Jimmy "Jimbo" Wales, the Wikipedian in chief (participants think of themselves as wikipedians almost as if they are citizens of their own nation), is an ex-commodity trader with a likeable soft-spoken manner and a pragmatic change-the-culture philosophy.
Back in the l960's activists like Abbie Hoffman wrote under the name "Free" and encouraged his readers to steal his books. In the 21st Century, stealing is no longer in vogue. Instead all content is available under a free license that also allows readers to copy, distribute, sell and modify the content as long as the author is credited and no one can monopolize it.
A Revolution in Consciousness and Content
As became clear at the first-ever Wikimedia conference last weekend in Frankfurt am Main Germany, the Wikepedians see themselves leading a revolution of content and consciousness that could easily become part of an emerging citizen's journalism movement to transform mainstream media. In fact, there is a now a Wiki news service enhanced with links to background articles offering what most news lacks: context. The alternative and independent media can learn a lot from its success even though part of its appeal is based on avoiding advocacy and writing with a neutral point of view.
The geeky conference was not an academic affair or one of those industry confabs held in a fancy hotel. It took place at a youth hostel with more than 400 participants from 52 countries from every continent except Antarctica. It drew a brave editor from China, software executives from Jerusalem and Palo Alto, and a fisheries expert from Mozambique who now also contributes articles on the history of decolonization. It was a multi-generational global gathering.
The event offered 65 lectures, workshops and tutorials to a crowd that had first met on line and knew each other initially only by their user names. For some it was hard at first to put down their laptops to actually talk in person but, soon, thanks to the intimacy of the event and all the German beer, it seemed as if they had known one another for years. Most of the "delegates" were men but, increasingly, women are leading the movement.
It was hard not to marvel at Wiki's achievements. The encyclopedia is growing in readership and offerings. The English-language version, started only in 2001, now offers 672,848 often-changing articles. What's even more exciting is their hope to encourage the creation of similar encyclopedias in every language in the world. The articles themselves often offer a level of depth and dimension just not available anywhere else. An entry on the Tsunami contained 5000 edits from 508 authors. You can learn more and see what they do at http://www.wikipedia.org/
Founder Jimbo Wales, whose first attempt at creating an encyclopedia as a for-profit company failed because it lacked the kind of community passion that drives the Wikipedia, has become a voice for a broader call for a culture of freedom that is also free for all.
His ten-point "program" was up to 23 points by the time his keynote session finished, and included calls to:
1. Free the Encyclopedia
2. Free the Dictionary (An "ultimate wictionary" is underway)
3. Free the Curriculum
4. Free the Music
5. Free the Art
6. Free the File Formats
7. Free the Maps
8. Free the Product Identifiers
9. Free the TV listings
Free the Media may be next as the Wikimeida community decides what change-oriented goals to direct its energy and formidable intellectual firepower at. Our media company, Globalvision, documented the conference, and is considering releasing a film on the movement as a "wiki-mentary" with multiple versions open to editing by the community.
Knowledge is said to be power and the "wiki way "of sharing knowledge is very powerful. Perhaps it's time for those who would change the world to consider adopting the participatory process that the Wikipedians are using to great effect and with a measurable impact.
News Dissector Danny Schechter is the blogger-in-chief of Mediachannel.org and the director of WMD (Weapons of Mass Deception), a film on the media role in the Iraq War. See wmdthefilm.com for more. Comments to dissector@mediachannel.org
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